The hospitality industry has evolved beyond the basic offering of a place to sleep, premium cable TV, and a free cup of coffee. Today, forward-thinking hotels are embracing the mindset of “sportspitality”—a portmanteau of “sports” and “hospitality”—which recognizes travelers’ desire for a more holistic, fitness-oriented experience.
Sportspitality is based on the belief that we shouldn’t take a break from our health while we’re on the road. That’s why more and more hotels are offering experiences to help guests stay fit, even when they’re miles from home.
Why Sportspitality?
Proper nutrition, physical activity, and relaxation are all important elements of a lifestyle that benefit the body and the mind. Health-conscious individuals don’t want to disrupt their good habits while traveling, and those who could use a wellness boost can also take advantage of the opportunities available at sportspitality-oriented hotels to get their health on track. At these hotels, guests can relax while still taking care of their body.
Sportspitality for Everyone
Of course, wellness is not a one-size-fits-all proposition. Hotels that embrace the sportspitality model create a variety of opportunities for guests to stay healthy while traveling. Guests are free to follow their own individualized program to maintain a healthy lifestyle, and even expand their existing workouts.
By meeting the needs of wellness-minded guests, hotels are creating a travel experience that doesn’t interfere with travelers’ fitness goals. In this way, the hospitality industry is offering a personalized, fitness-focused experience for each and every guest.
Features of Sportspitality
In the travel industry, the gym is no longer an afterthought. Hotels at the forefront of the sportspitality trend are moving away from dimly lit exercise rooms with outdated equipment, and moving toward complete wellness centers that offer guests a full mind and body experience. These wellness-oriented hotels boast state-of-the-art gyms, with digital kiosks that provide guided workouts. Hot tubs, saunas, and steam rooms are available to promote healing and relaxation. Some hotels also offer fitness classes to motivate guests to stay in shape together. Others provide options for in-room fitness, with exercise equipment in each guest room.
Simply put, sportspitality offers a new type of hotel stay—one that is completely dedicated to guests’ well-being. The trend is driven by consumers’ desire to make healthy decisions every day, whether at home or on the road. After all, travel and a healthy lifestyle are not mutually exclusive. By embracing the mindset of sportspitality, the hospitality industry has created a way for the two to coexist—because you can’t take a vacation from your health.
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