Jacuzzi Teams with Pininfarina, Renowned Ferrari Designer, to Create Morphosis^® Line of Whirlpool Bath Tubs

Luxury Design Meets High-Performance Technology in Next-Generation Baths

LAS VEGAS (Kitchen/Bath Industry Show, Booth # 6835), May 10, 2005 - Jacuzzi, known for originating hydrotherapy, recently introduced a new initiative called Morphosis and a new series of whirlpool baths - Alpha, Gamma and Sigma - designed in conjunction with Pininfarina, legendary for their Ferrari car designs.

Morphosis is a new and important Jacuzzi initiative focused on seeking out ventures in order to combine the best design aspects from outside the bath industry with the performance and technology Jacuzzi is known for.

From the Greek word 'morphosis' - to take shape, and also Morpheus, the god of dreams, the new Alpha, Gamma and Sigma whirlpool baths merge high-end design with hydrotherapy innovation. The fluid shapes of the bath tubs pair ergonomics with artistic design for a product that will be the centerpiece of the bathroom.

"This first series of tubs coming out of the Morphosis initiative are luxury whirlpool baths designed for the most discerning homeowner," says Melissa Gosling, director of marketing communications for Jacuzzi Whirlpool Bath. "In this initiative we actively sought to integrate astoundingly different and forward-thinking design with what we know best - the movement of water. Our partnership with Pininfarina brings together two brands known for performance and innovation to elevate bathroom design to a whole new level."

Each of the three whirlpool baths in the Morphosis^® line envelopes the bather with unique design elements that unite technology with simplicity:

• Alpha: a two-person whirlpool tub features a sleek design and an arch that runs above the bath to represent a protective gesture; the Alpha tub has four body and eight back jets that deliver relaxing and rejuvenating hydrotherapy. Chromatherapy lighting enhances the experience, including four translucent fiber optic lights that radiate from the jets and two LED lights that emit ambience from the arch.
• Gamma: a corner whirlpool bath that offers ample space to enjoy the multi-sensorial experience; the Gamma tub has similar jet and chromatherapy lighting as the Alpha.
• Sigma: a single bath that cradles itself around the bather to maximize the hydrotherapy experience; the Sigma tub has nine jets for back and body massage, and two translucent fiber optic lights from the jets and two LED lights from the arch to enhance the mood.

Matching Morphosis^® china suites will be introduced in late 2005.

Jacuzzi Innovation

About Jacuzzi Inc.

For more information about Jacuzzi^® whirlpool baths, air baths, showers, sink and toilet suites, and spas, visit www.jacuzzi.com.
# # #

Jacuzzi and Morphosis are trademarks of Jacuzzi Inc. All rights are reserved.

Media Contacts

Media Information

• Jacuzzi Company Fact Sheet
• Jacuzzi Bath Division Fact Sheet
• Jacuzzi Spa Division Fact Sheet
• Jacuzzi Bath Division FAQs
• Jacuzzi Corporate Background
• History Of The Jacuzzi Brand
• Jacuzzi Brands, Inc. Press Releases